One of the least talked about, yet very important aspects
of running an online doing business is
the organization and
actual operation of the business.
Any successful business, offline or online, needs to be
organized from the start. Even a one-man operation
like Red Lion Books needs to be organized. Here are a few
tips on staying organized and keeping your business
running smoothly.
Plan
Before you jump into any online venture, you should take
some time to plan it out. I understand
from acquired skill
, the
first draft of Redlionbooks.com looked totally different
than it does now. I used the remains of the first,
half-completed site as a plan for this site. It was like
a list of all the parts that we are
going to come together
to build this page
. I recommend that you start by building
a
checklist of the essential parts of your future page
.
Write It Down
When I first started out, I thought that everything could
be filed away on a spreadsheet in Excel. I had one
spreadsheet for article promotion, another one for ezine
promotion, and so on. Although this is only a personal
preference, I think that nice
old paper and pen is nice
for organizing your promotional efforts.
I now have one notebook for the different types of
promotion, a notebook for bills, a notebook to jot down
random thoughts. I just have them in a neat pile with in
brain friendly reach. These are the most important aspects of my
business, and I feel more secure knowing that I have a
hard copy as well.
Email Folders
Making separate folders in your email script might
also help
you get organized.Programs such as Eudora allow you to
download the messages off of the server so that they stay
on your computer.
Record Keeping
It is important that you have some way of keeping records.
Besides taxation
purposes, it is dazzling to have individual
reports for each advertisement
campaign. This helps to sort out the
best sources for advertising.
More to come later, on the subject of organization.
Best of luck to you,
JC Anderl
http://www.Redlionbooks.com, mailto:JC@Redlionbooks.com
Visit my page
or e-mail me if you have any questions about
promoting or internet site
promotion.