Compared to TV advertisement where seconds of exposure may cost over $10k, the internet provides an alternative for new businesses to gain publicity cost effectively.

However, many web sites are facing this problem: No visitors >> No sales. And it could be a daunting task for newbie webmasters new to online branding. In this article, I provide some internet branding tips and solutions for webmasters new to internet site promotion.

There are many ways you might sell your page indeed:

a) Search Engine Positioning
Some may call this search engine optimization, or "SEO" for short. It is the most workable way to market your website online. To illustrate what I mean, you might type the keywords Singapore web design and hosting into MSN search box, and see if you can find Singaporewebdesigner.com. [We are currently ranked top 10 for the keywords you just typed].

In fact, statistics have also shown that more than 80% of online visitors is driven by search engines. However, to squeeze your way into Google top 10 may requires a lot of time and effort. If your web page is newly built and has not been indexed by Google, there is no way you can rank top 10 for popular key phrases within 1 month. You may take my word for that.

Benefits:
1. Highly distinctive visitors searching for your businesses products and services.
2. Very cost efficient in the long run compared to branding.
3. Increase your websites online reputation.

b) Pay per click promoting
This effectively means that you advertise your web page on other web sites by pay per click. You will pay for every click when visitors click on your ads on other sites.

Currently, the 2 most popular pay per click promoting campaigns will be Google Adwords and Yahoo! Overture This is another very popular way to advertise your page online. It is not effortless for new web sites to climb their ways to the top of search engines ranking. Hence, this is a very popular advertising solution for new web sites .

c) Article Writing
If you can write articles in great English, article writing could be one of the most economic ways to market your website . You absolutely need not write like an English professor. In fact, many internet branding experts suggest that you write in a personalized style. Your articles positive need not be too long. Online visitors do not spend the whole evening trying to figure out what you want to say. Also, writing in proper paragraphs and point forms help to convey messages fast and workable.

After writing an article, remember to include a resource box.

See example below:

Article by Byon Ong, Singapore web design, hosting and website promotion.

You may also suggest your article to Articles Factory as a writer. If your article is interesting with useful content, many sites would want to publish your articles in their sites. By contributing useful contents for their readers, they provide valuable backlinks to your page in exchange.

Here are only basic ways to promote your websites. For more promotion tips and techniques, you can want to read Internet promotion and advertising Part 2.