I love spring! The warm days, sunshine, fresh flowersits a welcome relief from colder, shorter, wetter winter many years. Plus, its a built-in grand opportunity for a sales promotion! From March 21 June 20, you might run a promotion explicit at both existing and new customers. Theres never a bad measure for a nice sales promotion and spring is real-made for such an event.

There are two broad elements of a great promotion to remain mindful of: instant and reward. Time limit your promotions to create an urgency to act and add a reward to benefit those that act within the instant you offer. For example, you may offer a spring promotion whereby a new customer gets a discount or a premium added to their order if placed between March 21 and June 20. I prefer to offer a reward as opposed to giving discounts. Rewards preserve the assessment of value of your merchandise or accomadation and dont set a precedent of a lower price for an established offering.

Get creative with the rewards you offer as purchase incentives. What I do is take the worth of the discount I am relaxed giving and make use of that as a budget for the premium I offer. For example, if you are in the business of selling outdoor gear, you could run a spring promotion to sell kayaks. Lets say the average price of the kayaks you sell are $1000 and youre comfortable discounting the kayaks 20%. You could take $200 and apply it to premiums to reward purchases within your promotion period. You could incorporate paddles and helmet, pay for kayaking lessons, incorporate a river pass, partner with a travel agency to discount a kayaking vacation, add monthly subscriptions to outdoor magazines, pay for entry fees to a local event, etc. The possibilities are endless! This concept could be used for any product or service, it doesnt contruct any difference if youre selling kayaks for $1000 or telecom equipment and services for $1M.

Promotions certainly arent limited to seasons, any occasion can be made a promotion anniversary, goofy holiday, birthday, business eventyou name it. System Administrator Appreciation Day could be a promotion event. Again, the possibilities are endless!

Pull out your customer and prospect lists, package an offering with a premium to reward action, announce the promotion with a press release, direct mail, web-page , e mail campaigns, etc. Get enthused and celebrate! Let your imagination run wild!

I love spring!